What is leadership today? It's less about titles and where you sit in an organisation chart and more about engaging, inspiring and mobilising others around a shared vision. BASF's Jessica Schroeder explains.

Member Interview With Shauna Mahoney, Group Account Director, LIGHTBLUE

A Technique for Producing Ideas by James Webb Young This is the single most important book that anyone in marketing will ever read – and you’ll finish it in 20 minutes.

Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.   Defining your marketing culture is the key to...

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...

Channel 4 CEO explores Gen Z behaviours and digital media transformation at our Annual Lecture