Everyone knows that in retail, Christmas is the most important trading period of the year.

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the industry.

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim to pretty much every event, moment, or thing the world has to offer.

This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1, the US Open Championships and, of course, the Wimbledon Championships.

This is a true story of bravery.