We interview BBC's Ben Thompson about fake news, how businesses can plan for 2018 and his own career risks.

This is the story of what happens when you decide to tackle taboos in a category. Or, as some haters called it: “This is what happens when whores and pimps become marketers and advertisers”*.

In 2016, Absolut faced a challenge. Craft vodka was stealing share in its biggest markets and as a result, distrust of ‘big vodka’ had started to grow.

At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from ‘John Lewis’ to ‘John Lewis & Partners’.

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.