Byron Sharp and others have argued that brands are rarely differentiated but are more likely to be distinctive. 

Shazia Ginai, CEO of Neuro-Insight UK writes about her experience at Cannes Lions 2019

One of the objectives of the Marketing Society Scotland is to promote the value and understanding of marketing as a business discipline and car

Alan McGarrie is Head of UK Brand Marketing for Tennent Caledonian Breweries/ C&C Brands, responsible for activations across a large portfolio of beer and cider brands including Tennent’s Lager, Magners Cider, and premium Belgian beer Heverlee

As the society grows around the world we wanted you to get to know those that are helping us do it, our brilliant regional board members.

As the Stonewall Uprising hits its 50th anniversary this year, the LGBT+ community has more cause than ever