Marketers often take too much notice of the form other companies use to communicate, rather than thinking about the fundamental function of their own messaging

As Netflix commits to double production spend in the UK to £500,000 in 2020 and Amazon follows suit too, the giant streamers go even bigger, but what does that mean for traditional broadcasters who were already struggling to compete and can brands take advantage?

 The power of experience has become an economy in its own right. A major multi-billion dollar player in the global economy and one that brands ignore at their peril. 

This is NOT something a C-suite executive usually does at work, especially not when being introduced to the top CMOs in America

Elizabeth will be speaking with Tesco's John Allan at our London Conference 2019. Book tickets.

In an upside-down world, the Bravest conference couldn’t be better timed