Content Library
Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.
“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as...
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Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones
In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of...
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Uncover the power of a good marketing strategy brief
In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her shiny...
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Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.
How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet...
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Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals
“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”
We were intrigued...
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Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin
AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how automation without curation...
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