Content Library

Stolen Ideas

For an idea to be stolen, its concept must have been appreciated to the extent of copyright, which can arguably be complementary and beneficial.
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Reality, What a Concept

A coincidental confrontation at Costco in America has increased their sales drastically, proving that "people don’t actually need conventional, patronizing advertising."
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Fashion goes digital

VCCP's Innovation Lead Peter Gasston investigates this emerging trend and its implications for the future of retail and sustainability.
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As a leader, your team is your priority

Seven top tips on the difference between being a leader and a boss, from Saudi German Hospital's Rami Zahran
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Extraordinary Tales In Extraordinary Times, with Nike's co-founder Phil Knight

Episode six of ‘Extraordinary Tales in Extraordinary Times’ features in-depth interview with Nike Co-founder and Chairman Emeritus, Phil Knight, the man responsible for building one...
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BÓ bank is no bank

High street banking group RBS’s closure of its new digital bank Bó shows the risks of launching new brands to compete with smaller ‘insurgent’ brands.
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