Content Library

Letter From Paris: tourism and luxury, a life after COVID?

As the one of the world's leading tourist destinations, France is highly exposed to the consequences of the COVID-19 pandemic.
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Letter From Johannesburg: prohibition and hangovers

The Coronavirus pandemic has exposed governmental lack of preparedness, naivety, fear and tawdry political opportunism in many countries, but it may be hard to find a regime...
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The emperor's new brand

If you’re contemplating your brand, you don’t need to look far to find a guru. But how do you know that they’re not a charlatan? And that what they say will benefit your business?
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No Rules Rules? Not quite, Mr Hastings.

Reed Hastings, the CEO of Netflix, has just published a book on their famous culture. It’s better than most business books. But now I’m wondering: should it be filed under non-fiction or fiction?
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Black History Month: the VCCP team share their thoughts

With Black History Month upon us we asked some of the team at VCCP to share their thoughts and experiences of racism in the marketing industry.
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The Quiet Achiever: Learning Lessons from RBG

Are you doing enough to ensure that the quiet achiever in the office can still be heard?
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