The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia. 

​​​​​​​Crawford Hollingworth, Liz Barker and Katinka Duewel take a step back to look at some of the common errors behavioural practitioners can often make when trying to solve different behavioural challenges. 

The Marketing Society is proud to announce its new local leadership as the Society looks to accelerate marketing leadership across Hong Kong and the region.

After interviewing the best and brightest minds in the industry during hundreds of episodes of the Shiny New Object Podcast, Automated Creative have put together an essential guide to succeeding in marketing for newcomers.

Gavin Bell, Managing Director at Yatter, gives his thoughts and key takeaways of our Celebrating Burns event.

In partnership with Mubadala, our Abu Dhabi members came together to discuss what it means to be a purpose-driven brand