Content Library
The Marketing Society UAE Awards 2023
Announcing the shortlist for our UAE Awards. Showcasing the brilliance of the region.
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Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)
“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at...
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The Whole Marketer Ep95 - Marketing Leadership with guest Pete Markey
Episode #95. This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots.
Since Pete last spoke to Abby in Season 1 almost two...
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The Whole Marketer Ep94 - Brands with guest Daryl Fielding
Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...
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The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart
Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.
Neuromarketing is the scientific study of the brain and nervous system (neuroscience)...
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Driving the bottom line & making gaming work for Mastercard
Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme...
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