Content Library
2016 highly commended: Sainsbury's, Brand Activation - case study
The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.
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2016 winner: Heineken, Business to Business - case study
HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-‐trade and defending against incentives from competitors aimed at de-‐listing HEINEKEN draught brands whilst adding additional v
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2016 winner: Shell Driver's Club, FD's Prize - case study
Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...
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2016 highly commended: NHS Blood and Transplant, Effective Marketing Communications - case study
The number of new blood donors coming forward has plummeted 40% in the past decade.
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2016 highly commended: 5 Gum, Global Marketing - case study
In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum?
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2016 winner: Green Flag, Branded Content - case study
Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.
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