This is the story of how communications changed the public face of a very public company. M&S is a national institution and speculating on its fortunes is a national pastime.

THE MARKETING MASTERS Philip Kotler, David Aaker, Jean-Claude Larreche,  Regis McKenna, Don Peppers and Martha Rogers, John Quelch, Al Ries, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman

Tom Stewart, editor and managing director of the Harvard Business Review, recently remarked that when CEOs are tasked with cutting business costs they know exactly what to do but when asked to grow the business many feel at sea, or at bes

Green & Black's is the leading organic confectionery brand in the UK. Between 2002 and 2005, Green & Black's invoiced sales rose from £4.5 million to £29 million.

Organic growth is high on the agenda of both managers and shareholders. This is increasingly being reflected in financial reporting and the content of the dialogue that is occurring with investors.

'The new net boom,' announces Fortune. In California, venture capital is flowing. After five years in the doldrums, tech is back. And it's back big time.

The debate about the ethics of advertising and its role both in markets and society has evolved noticeably over the almost 14 years of my tenure at the Advertising Association.

What was Gershwin's first name? Ask your friends and colleagues. Some will say they don't know and others will say George. A few will say, which Gershwin? And none will say Ira. Yet it was Ira who wrote:

We all know that the future of brand communications is going to be multidimensional.

The other week my bank wrote me a letter. I've been a customer of this bank for nearly forty years, and for twenty of them have enjoyed the status of a 'Gold High Net Worth' client.