On Friday 2 April 1993, Philip Morris cut the price of Marlboro cigarettes by 20%, to compete with generic cigarette manufacturers selling budget and supermarket own-label brands at low prices.

The feminist agenda has been with us for over 30 years and we might have thought the subject was well and truly closed.

Tom is a brand manager. His approach is thoroughly professional. He's searching the world for best practice, and is bringing it to his brand. He's also benchmarking his brand against competitors, making it look as good as they do.

A knowledge-based economy is, of course, not new – knowledge-based institutions, such as universities, go back centuries.

There is a lot of talk in marketing, and quite rightly, about the difference between price and value.

One of the most tantalising observations about the new technologies is that we tend to overestimate their effects in the short term, and underestimate them in the long term.

'Credit crunch', 'downturn', 'recession', 'unemployment' – open a newspaper today and these are the words that leap off the page. When cash is tight, people and companies are only too happy to turn to cheaper alternatives.

If your car let you down catastrophically and then cost a fortune to fix, you probably wouldn't hesitate to switch brands and warn your friends against buying one.

In this edited version of The Marketing Society’s Annual Lecture 2008, James Murdoch argues that in an increasingly fragmented media world, marketers who are in tune with their customers’ values and their own can create an internal compass to stee

Brand marketers would be forgiven for thinking that the world is out of control.