Bill gates famously said in 1981 that 'a memory of 640 kilobytes ought to be enough for anyone'. People now talk in gigabytes (one million kilobytes): a typical modern laptop might have 100 gigabytes of storage space. Many PCs have far more.

This is a very personal view of where I think the digital age is taking marketing in the next ten years. No single view of the future is ever 'right'. However, a consensus of smart people, the wisdom of a wise crowd, is often fairly accurate.

The question about the future of social networking should remind us how dependent marketing has become on insights from the social sciences over the past half century.

About 45 years ago, I used to come away from top-level client meetings with a sense of deep despair. 'When will they ever learn?' I'd ask myself. 'Never,' I'd reply morosely.

As is well known, managing creative employees is rather like shepherding herds of cats.

Account planning began in two London agencies over 40 years ago.

CHARLES KIRCHNER recalls the previous recession and gives tips on how to save money in the marketing services supply chain without losing quality.

This idea of brands functioning as corporate assets, rather than expenses, might seem obvious now, but was the basis for some revolutionary thinking.

The techniques and methodologies of brand valuation have had a dramatic impact on business.

The end of the second millennium saw quite a few bereavements for the citizens of the developed economies.