The practice of marketing is being diminished and increasingly misunderstood by an over-emphasis on communications, says David Whiting

Griffiths argues that companies are ducking the major challenges of Web 2.0 by treating them only as internet/customer communications issues.

The first computers were the size of a room, and ever since they have been becoming ever smaller and more powerful. Simon Silvester looks at how the mobile phone is taking over from the personal computer

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In this insightful article, Laurie Young examines a paradox: why, in a world where added value services increasingly dominate, and where some of the largest and most successful companies are technology companies, is the marketing

The shift in power between consumer and producer brought by the new technologies has implications for organisations and the control they have over their brands.

Corporate social responsibility has been a complete failure at seriously addressing the real issues of sustainable business practices, says Dr Wayne Visser.

In the same way that GIF and JPG images added richness to plain text, so video provides a new dimension to the web’s ability to communicate and entertain.

Demands for change, newness and freshness are constant in business, and balancing the short term and long term is a difficult trick.

This series begins a debate about the issues in the internet revolution.