Marketers need to defend against potential cuts in marketing budgets and must better explain the case for marketing expenditure in austere times.

China’s relationship with food is a window into basic instincts. The country’s cuisine is a manifestation of a civilisation that has never taken survival for granted.

Not so long ago public relations executives had to fight for a seat at the table to be heard, to plan, to play an integral role in the organisation’s business – the table being the board of an organisation or a senior decision-mak

Few major brands seem to know what to do with happy customers. Companies are so busy firefighting complaints, that all sorts of opportunities are missed by not following up their customers' enthusiasms.

Not so long ago, agencies were classified using an imaginary line, whose origins stemmed from 19th century accounting terminology1.

In New York in the early 1960s, a truly seminal ad campaign broke. Posters in the subway, showing different ethnic types eating sandwiches. Black, Chinese, Italian, Irish, Native American.

In the archive of 50 golden brands, it was a year of wonder women, golden cigarettes and the Atari 2600

The greatest short story ever written is just six words long by Ernest Hemingway. ‘Baby shoes. For sale. Never worn.’ The power of six words.

1 Jimmy Savile and Margaret Thatcher celebrated New Year’s Eve together for 11 years in a row.

The best advice I got ... When I was a graduate trainee, a sales manager who spent every lunchtime in the pub told me: ‘Everyone has something to teach you.’