Many digital experts predict an imminent transition to non-linear television – video on demand (VOD).

The obsession with newness seems to have blinded many in the marketing community to the infinitely more valuable payoff of long-standing brands – many that are familiar today have startlingly ancient lineages.

 most global brands have been invented by Western companies for Western consumers. emerging-market consumers are very different. simon silvester explains how to reach them

Jeremy Bullmore wrestles with the catch-22 of advertising approval

Companies need to assess innovations without prejudice, and with an acceptance of some risk, says David Aaker

If any single word defines the consumer benefit of a market-based society it is ‘choice’. It is rooted in our culture.

 A Key feature of communication planning is how consumers can control their on- and offline media experiences.

IN RESPONSE  to C John Brady’s feature ‘A new view of the future of media landscape’ (Market Leader Q1, 2011, p38), looking back, the ‘big bang’ of marketing services can be dated to around 2000.

The Indian middle classes, numbering more than 400 million people, are a large consumer force who are now solidly engaged in gaining upward mobility.

ROBERT LANE Greene has written a sparkling account in Intelligent Life, Winter 2010, of the growing rivalry between Google and Apple.