Empower

Modern feminism: is it floundering or flourishing?

Now that the White House will have a new tenant, one might well ask in the manner of old Fabian pamphleteers: whither feminism now? What is the true nature of this whole phenomenon in our lives and in our markets?
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Brexit, brands & the fear of the future

The real impact of Brexit is yet to be seen, but consumer data from The Futures Company...
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Are today's ads too truthful for their own good?

What other people wrote about it but not the report itself. So were it not for Matthew Parris’s column in The Times of October 22, I’d never have known what Lord Justice Leveson had to say about the internet.
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The importance of feeling important

Considering how to boost your customers’ self-esteem could be one of the most important things you do, writes Rory Sutherland
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Three absurdities laid bare by that poisonous referendum

Three absurdities laid bare by that poisonous referendum
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Why should marketers care about 'purpose'?

In 2015, ‘purpose’ is everywhere. It’s a key part of The Marketing Society Manifesto. The new president of the IPA made it the centrepiece of his inaugural speech. Global PR companies are falling over each other in the rush to measure purpose.
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Don't be 'brave', just be authentic

It continues to defeat me why advertising agencies so persistently  urge their clients to be brave.
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When times are hard you need great stories

Those of a certain age will recall the line from an old Monty Python sketch (a parody of events in Rhodesia at that time):
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Addressing the crisis in trust: why PR is not the answer

A new crisis hits the news daily and CEOs beg for forgiveness...
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The unacceptable face of capitalism

In 1973 the British Prime Minister Edward Heath, in a statement in the House of Commons on the Lonrho affair, said...
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