Book club
Creativity Inc
It is perhaps not surprising that I enjoyed this book. I am an animation addict and it is written by the President of Pixar Animation and Disney Animation, with help from a writer for The New Yorker.
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System 1 – Unlocking profitable growth
“System 1 and System 2 are two distinct modes of decision making. System 1 is an automatic, fast and often unconscious way of thinking.
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Realigning the unholy trinity
The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advertising efforts by David Meikle
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That Sh*t Will Never Sell
If you are the kind of marketeer in fmcg - or even missile development at a stretch
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The Positive Leader
Research within the field of Psychology often takes the form of gaining a deeper knowledge of atypical behaviour,
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A business biography unlike others.
“Ren Zhengfei, impatient and resolute due to his military background, advocated wolf culture in the early stages of Huawei’s development; Hou Weigui [head of ZTE], on the contrary, was gentle and tolerant, low key and prudent, sensitive to mar
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