Book club
Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them
Unique selling propositions - are useless selling propositions if what is unique has no value to the customers
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Book Review: Thinking, Fast and Slow by Richard Simpson, Tayburn
By Richard Simpson, Joint Managing Director, Tayburn
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The Post-Truth Business - review
“A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses around the world
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Review: Blue Ocean Shift: Beyond Competing
Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and growth”.
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The Marketing Complex
Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.
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How collaboration beats competition as a strategy for success
Stuart Wilson reviews Paul Skinner's book
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Blind Spots – how to uncover and attract the fastest emerging economy
Giles Lury reviews R.J. Brideson’s book
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A uterus is a feature not a bug
'Wow I need this book, it’s all my fears about being a working woman in one place.'
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