Blog post

Speed dating with a stunt driver in a Ford Mustang

Ford’s speed dating stunt which sees a few boastful men get taken for a ride.
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Tech-savvy Rugby Union fans

The research found that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the stadium.
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My Charlie Experience: imprinted for a lifetime

It’s rare for Green Banana Marketing employees to speak about themselves...
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Future Food:

Increasingly consumers are conscious of not only their food’s nutritional value but also its environmental impact.
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Top 3 experiential marketing activations at The GRAMMYs

The experiential activations surrounding this year’s The GRAMMYs have provided Joss Davidge with plenty of inspiration.
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Future Wellness

Wellness is being repackaged in a hip new way for Millennials and Boomers...
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Super Bowl XLIX Touchdowns

If you were one of the record 120.8 million viewers that tuned in for Super Bowl XLIX’s 4th quarter, you witnessed the New England Patriots edge out the Seattle Seahawks in an epic and dramatic last-second interception, with the final score: 28-24
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The Internet of Things can be good for traditional advertising

‘Advertising is dead’, ‘nobody watches television anymore’ have been familiar canards of recent years.  Neither of those statements is remotely true: people watch a great deal of TV (more than any European country - albeit often on catch-up -
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Can oratory compete with always-on media and internet?

This week I attended an excellent breakfast event at RKCR Y&R. The theme was ‘Identity and Austerity: two topics that will shape 2015’.
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Live experiences trump TV ads at Super Bowl: Bud Light

Joss Davidge outlines the key experiential features of Bud Light’s legendary ‘House of Whatever’.
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