Blog post
Marketing is memory making
A Chinese zoo passed off a Tibetan mastiff like this one as a ‘lion’. Read on for more examples of sham branding.
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The High Street: Our place to be human
Pundits claim the great British High Street is ‘shutting down’, writes Salt of the Earth, Founder, Rebecca Moody.
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When the world zigs, zag
The research is in; Could embracing failure be better for your brand than success?
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Learning from movie, TV and political content creators
Should marketers take inspiration from The Lego Movie?
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Challenger brands to watch 2018
From Halo Top to Fenty Beauty, here are the brands making an impact in the industry
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It’s indifference, not alienation, that brands should be worried about
By Gen Kobayashi, head of strategy at O&M London
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What brands stand to lose by not taking a stand
“Let it be absolutely clear, the loss of a discount will neither scare nor distract one single NRA member
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