Blog post

Inspired Us: sharp objects and Sorry to Bother You

From film Sorry to Bother You to 12-foot noodles
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UnMarketing

School's out for Lubna Forzley and she's got one thing on her mind: UnMarketing.
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Army sergeants and middle management

‘Generals win wars, but sergeants win battles’. I can’t find a definitive single source for this aphorism anywhere.
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A shout-out to my team

We are now more than halfway through the year. Don't forget to thank your team in the race to reach end of year goals.
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Making new behaviour stick

A behavioural science guide to habit building by Crawford Hollingworth and Liz Barker
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Putin and the brand of the authoritarian strongman

The corollation between politicians like Putin, and powerful brands.
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Strategy Matters with Faris Yakob

I Think the term "full service" is very unhelpful.
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Gen Z: Beyond beauty

With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the adolescent years.
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