Blog post
One direction for confidence in 2014?
The weather has been the dominant story of the year so far with millions of people having an unsettling start to 2014.
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Burberry partners WeChat to strengthen presence in China
WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to receive bespoke content from brands.
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Golden Brands of 1974
It was all about nostalgia. As England and Ireland were rocked by IRA bombs, brands offered some light relief. We were reassured by a young boy on a bike delivering bread up a steep cobbled hill and a saggy old cloth cat called Bagpuss.
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Carrying on the Olympic flame
The Olympics was always going to end up as a marketing battleground, however around 18 months on, it has been frequently reported that sport participation is down and all signs point to the Olympic legacy not having as much longevity as it should
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Online relationships – the missing link
Last week my printer ceased printing. No amount of kicking and swearing could make it budge. With no warning, it just stopped - and with an issue of Market Leader requiring proof reading I became hysterical.
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Why we should all want to win creative awards
Creative awards season is nearly upon us again. And therefore I imagine that we’ll also reopen the debate as to whether awards are a good thing or a bad thing, whether agencies should strive for them or deride them.
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Fancy training with the England Rugby team?
‘Wear the Rose’ is a fully-immersive, virtual reality experience that, using Oculus Rift technology, lets you ‘train’ with the England Rugby team.
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Learnings for charities wanting to make the most of social/corporate partners
Do you agree with Helen? There are always doors that are just open but, sometimes they need a little bit of a push. With partnerships it is the same.
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#ogilvychange helps orangutans get in the swing of things
When people have flown halfway around the world to visit orangutans in their natural habitat they want to do more than just admire them from a distance; many people want to cuddle them and have photos taken of themselves holding a baby orangutan t
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Happy marriage?
It seems that strategic partnerships between companies and charities are all the rage.
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