Blog post
Career path: Reflect on life choices
A local pedestrian/bike path is nicknamed Uraputki ('Career Path') because it is a popular route that students take from their residences to the university, to get a degree to get a job.
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A tagline is forever
In the 1930s, presenting a woman with a diamond engagement ring when proposing was not the social norm it is nowadays and the Depression had made matters even worse for De Beers, the brand which controlled 60% of rough diamond output.
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Could your marketing do for bombs what Princess Diana did for mines?
Many of us are familiar with the work of the International Campaign to Ban Landmines, which along with the help of high profile supporters like Princess Diana helped the international community reach the successful Mine Ban Treaty in 1997.
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Pepsi vending machines get physical
This week, he takes a look at Pepsi and their innovative vending machines which accept football skills as payment.
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When the fires go out
Burning fires gave us the means to cook our food, heat our homes, transport our goods and provided us with light and entertainment.
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Viva Espana?
With Britons basking in warm May sunshine and the prospect of a hot summer to follow, 2014 could be a year when the consumer barometer sizzles.
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Forget me nots: emotional advertising in South-East Asia
An elderly Thai man is helping a woman his age put her shoes on. 'Who are you?' she suddenly asks. The man sighs.
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Building a coffee brand in a land of tea
Following the Marketing Society Asia launch event a couple of weeks ago, I’ve been reflecting on my five years to date in China.
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The 6Cs of social marketing in Asia
More than 1 billion people in Asia have used social media in the past 30 days, and the numbers are still growing steadily.
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21st century jam jar banking
We’ve come a long way from weekly pay packets and cash under the mattress. Today’s high-tech banking system offers a multitude of technological aids...
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