Blog post

Giving makeup a meaningful makeover

Makeup is being used as a hook by an inspiring social enterprise to help teenage girls to build their confidence and give them a brighter future.
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Three marketing lessons from Broadway

Almost all the casting, play selection and advertising done for Broadway shows is designed to appeal to tourists...
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Two can do (almost) anything

This legendary campaign by SH Benson for Guinness first saw the light of day in the late 1920’s, with none other than Dorothy L Sayers as the copywriter. 'Just think what Toucan do' is my slogan for this month.
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The conscious consumers of America

According to a recent report by BBMG, nearly nine in ten Americans say the words 'conscious consumer' describe them well.
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Suspicious Minds!

Coca-Cola posted this video on 7 May, a short film made by Y&R in Dubai. When I last looked, it had been viewed more than 2 million times.
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Are you feeling it?

Mark Twain once said that 'Any emotion, if it is sincere, is involuntary'. This statement was substantiated by Daniel Kahneman who famously determined that human...
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3 clever World Cup ambush ideas

Joss Davidge, Managing Partner of brand experience agency BEcause, is always on the look out for clever marketing campaigns that stand out from the crowd.
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Simply not the best

George Best was undoubtedly one of the greatest footballers ever. He had a talent like no one else, before or since. But by 27 his career was over. He was burned out. He became an alcoholic, and eventually a recluse.
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Now that’s what I call an idea

The concept of a compilation of recent hit singles is not new; since the early 1970s two telemarketing companies, K-tel and Ronco, had been issuing albums featuring songs by a variety of artists.
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His name was Diversity...

The middle of nowhere takes a long time to get to. Especially when it’s in Devon, and you’re in London. But it was worth it.
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