Bud Light’s complete makeover – and takeover - of a town in Colorado caught his eye this week. 

In today’s increasingly competitive and complex marketplaces, having a great product is no longer enough to win.  

Sky Badger builds bridges between disabled children and the charities and services available to help.

I’ve just seen the new work for Virgin Trains – 'Arrive Awesome'. As someone who occasionally has the need to take one of their trains up to see some clients in the north of England, something about it nagged with me a little.

Old habits die hard. What time is the meeting? How long have we got? Can everyone stay till the end? Which room is it in? Who’s going to be there? Who can’t make it? Is the new guy on Wizzo able to come? Is Wayne dialling in?

It was back in 2005 that I launched the Marketing Society not-for-profit group – a small thought leadership group for charity marketing folk.

William moved to Bridgeport, Connecticut in 1871 to start a new job managing a bakery, a branch of the Olds Baking Company of New Haven.

Most packaged goods companies would kill to be the only product on the shelf, to own the category in a given store.

I’m a sucker for new technology. Whether it’s the latest iPhone model or ground-breaking technology...

An interesting observation in China right now is the varying success of international brands in penetrating the Chinese market.