This week, Mountain Dew’s use of Oculus Rift tech caught Joss Davidge's eye.

Most brand managers want their brand to evoke strong feelings. We naturally want our customers to like the brand, to feel attached to it. Books have been written and careers have been built on the idea of brand love.

This week, the experiential offerings surrounding Halloween caught Joss Davidge's eye.

It is one of life’s divine little ironies that Ad agencies, for the most part, are not very good at marketing themselves.

When I was at client I used to urge my team to judge ideas by reacting like a consumer.

Take the Beijing subway one station past the Guomao Zhan (or International Trade Station) stop. From there, walk outside and hail an autorickshaw driver. Tell him you want to go south.

Beefeater is the only international brand still producing its gin in London. The brand is evidently – and rightly - very proud of its heritage and let Belgians know that this summer with its London Calling campaign.

I have been invited to a dinner discussion that intrigues me.  The question to be discussed with the assemblage – quite a high-powered one including a Lord, a Dame and a couple of high quality business academics – is this:

The debate of supremacy between the medium and the message is as old as the industry itself. It certainly seems to have been going on forever.

Keith Weed, CMO at Unilever suggests the tides have turned and the perfect storm of media fragmentation...