If there's one thing I've learned in 14 years at The Marketing Society, it's the importance of sharing stories.

People in our line of work often use the phrase, ‘we’re not saving lives’. I am not here to disagree with them. In fact, I’ve been guilty of throwing around the ‘it’s only advertising’ card myself.

The signage you create for the return to work will determine your business’ success in the coming year.

Last week one of my colleagues asked a group of predominantly white leaders how comfortable they felt talking about race with their teams.

If someone had said to me back in December this is what 2020 is going to look like I would not have believed them!

The status quo that our society has been built upon is not fit for purpose. Racism and systemic racial disparities haven’t just come to light this last week

My LinkedIn feed this week has been full of posts about the recent brutal racist attacks on the black community in America.

We know from experience that brands don’t like to rock the boat. Mistakenly thinking that it’s best to stay in the middle lane.

Many brands are now making Black Lives Matter statements, but a rare few are actually contributing to change.

Dear marketers and advertisers, In the wake of George Floyd’s death we’ve seen some of you provide messages of support and solidarity